Every social media channel has a specific audience. A type of person that utilizes a channels features in effective way. It is important for marketers to truly understand their audience so they know how to optimize their product throughout the course of time. Just as your audience grows and changes so should the social media channel. Adaptation is one of the best ways to make sure your social media channel remains competitive in a world where there is always another option. What makes a user stay loyal to a specific channel such as VK? VK does just enough but not too much. Their users feel comfortable using the platform.
Derek Petrov, a 26 year old Russian male. He was born and raised in Moscow and lives there to this day. He is a Sales Representative who lives in a two room apartment and rides his bike to work every day. Derek has been single now for 3 years and is actively looking for a partner. His parents got divorced when he was the age of seven and he never had a real relationship with his father. He is currently enrolled at a university trying to get a degree in Computer Information Systems. Derek started using VK after one of his co-workers showed him a funny video streaming on the channel. Derek created an account and commonly used it at work to send video throughout the day to his colleagues at the office. He never really tried to utilize all the resources that VK had. One day at a coffee shop he met a woman around his and they spoke for about seven minutes. As she was leaving she made sure to tell him to follow her on VK later. Before following her he began to update his profile information and features then added her. One week later they were instant messaging through this channel every day. Though VK does not flood its users with advertisements, a Groupon for a bowling discount popped up which did a good job with sending. He saw this as a great opportunity to ask her out on a date.
Daniel Writes 